To remain competitive and relevant in today’s markets, brands must think and communicate differently than they did 2 years ago.
Can you answer the questions “Who are you?” and “Why do you matter?” If not, you’re F***d. Understanding your position in the market and developing your Brand Personality, Positioning Statement, and Messaging Architecture is vital to the success of any brand.
Are you ready to UNF*** your brand, but not sure where to start? There are three primary classifications for brands, so the first step is to assess your Brand Fitness. Schedule a call with Ian Evenstar to measure your Brand Fitness!Start to UnF*** Your Brand
Ian Evenstar has over two decades of experience guiding clients through the branding process - covering the entire spectrum of concept and ideation, to final execution and marketing. Ian is a seasoned CEO who has steered the development of global brand initiatives, national advertising campaigns, and international marketing strategies. Throughout his career, he has provided direction for many well-known brands such as Alaska Airlines, University of Southern California, AEG Worldwide, and Barnes & Noble.